Brighten & Firm Routine

This three-step routine combines a gentle amino acid cleanse, a bakuchiol bio-retinol treatment, and a firming neck + face cream to help brighten, smooth, and support visible firmness.

Together, these formulas provide a simple evening routine focused on cleansing without stripping, smoothing the look of fine lines and texture, and supporting firmer-looking skin from face to neck:

Ideal Skin Types

Normal, dry, combination, and sensitive skin, including mature skin.

Key Concerns

• Daily buildup and impurities
• Dehydration after cleansing
• Fine lines and wrinkles
• Loss of firmness or elasticity
• Neck creasing
• Uneven skin texture
• Dullness

Good to Know

• Lightweight, non-stripping gel cleanser
• SkinHero™ contains 2% bakuchiol, a plant-based retinol alternative
• Designed primarily for evening use
• Firm Believer™ is suitable for both the neck and face
• Patch test before first use

Purify Aloe + Amino Acid Gel Cleanser

Full List:
Aqua/Water/Eau, *ᵀAloe Barbadensis (Aloe Vera) Leaf Juice, Disodium Cocoyl Glutamate, Glycerin, *ᵀPentylene Glycol, *Populus Tremuloides (Aspen) Bark Extract, *Betaine, *Saccharomyces (Yeast) Ferment Filtrate, *Cellulose Gum, *Hydrolyzed Jojoba Esters, *Xanthan Gum, *Inulin, *Cellulose, *Glucose, *Fructose, *Camellia Sinensis (Green Tea) Extract, *Cucumis Sativus (Cucumber) Extract, Sodium PCA, Sodium Lactate, Arginine, Aspartic Acid, PCA, Glycine, Alanine, Serine, Valine, Proline, Threonine, Isoleucine, Histidine, Phenylalanine, *Citrus Aurantium Bergamia (Bergamot) Peel Oil, *Sodium Phytate, *Citric Acid, Linalool, Limonene

SkinHero™ Calendula + 2% Bakuchiol Bio-Retinol Serum

Full List:
Aqua/Water/Eau, Glycerin, *Behenyl Alcohol, *Bakuchiol, *Dicaprylyl Ether, *Glyceryl Caprylate, *ᵀRosa Canina (Rosehip) Seed Oil, *Stearic Acid, *Cetearyl Alcohol, *Calendula Officinalis Flower Extract, Tocopherol, *Pentylene Glycol, *Caprylhydroxamic Acid, *Glyceryl Stearate SE, *Sodium Phytate, ᵀXanthan Gum, *Polyglyceryl-3 Dicitrate/Stearate, Sodium Hydroxide, *Citrus Aurantium Amara (Bitter Orange) Peel Oil, Limonene

Firm Believer™ Pomegranate + Goji Stem Cell Exosome Neck + Face Cream

Full List:
Aqua/Water/Eau, Caprylic/Capric Triglyceride, Glycerin, Squalane, Stearic Acid, Pentylene Glycol, Cetearyl Olivate, Jojoba Esters, Sorbitan Olivate, Cetyl Alcohol, C10-18 Triglycerides, Helianthus Annuus (Sunflower) Seed Wax, Glyceryl Caprylate, Glyceryl Stearate, Microcrystalline Cellulose, Cellulose Gum, Acacia Decurrens Flower Wax, Leontopodium Alpinum (Edelweiss) Callus Culture Extract, Lycium Barbarum (Goji) Callus Culture Extract, Isomalt, Lecithin, Punica Granatum (Pomegranate) Pericarp Extract, Tocopherol, Xanthan Gum, Tetrasodium Glutamate Diacetate, Polyglycerin-3, Caprylhydroxamic Acid, Sodium Hydroxide, Citric Acid

* Naturally derived / Non-GMO as applicable  |  ᵀ Sustainably sourced / traceable / Organic as applicable

Use in the evening as a three-step routine:

Step 1: Cleanse
Apply 2-3 pumps of Purify Aloe + Amino Acid Gel Cleanser to a wet face. Massage gently in circular motions, then rinse thoroughly and pat skin dry.

Step 2: Treat
Apply a few drops of SkinHero™ to clean, dry skin and gently press in before moving on to your moisturizer.

Step 3: Firm
Apply one pump of Firm Believer™ to the face and neck and gently massage using upward strokes.

AM Tip: Since SkinHero™ contains bakuchiol, finish your morning routine with sunscreen.